Disney Marketing – Ignoring girls and music to sell ‘Frozen’

Disney’s animated juggernaut “Frozen” recently topped a billion dollars at the worldwide box office. Great for them, but Tyler and Angela Wilson argue the success of “Frozen” had nothing to do with its snowman-centric, tonally-vacant marketing campaign. Why does Disney run away from the very thing that makes them successful? We talk about what matters to “Frozen” – the music and the genre-busting female characters.

disney frozen characters

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